Nov 7, 2019
How does an old stodgy bank
start-up a new cool brand? Is a bank even allowed to build a cool
brand? Is that a thing?
It certainly is and Alexandra Nuth aka "The Nuth-inator"
talks to the guys about how spinning the new Challenger
Brand - Brightside - out of ATB happened.
All of this cult branding goodness brought to you by Smashfly
recruiting technology built for
the talent life cycle. And big believers in building relationships
with brands, not jobs.