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The Chad & Cheese Podcast

Visit The Chad & Cheese Podcast at chadcheese.com

Nov 7, 2019

How does an old stodgy bank start-up a new cool brand? Is a bank even allowed to build a cool brand? Is that a thing? 
 
It certainly is and Alexandra Nuth aka "The Nuth-inator" talks to the guys about how spinning the new Challenger Brand - Brightside - out of ATB happened.
 
All of this cult branding goodness brought...


Oct 24, 2019

How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task.  

Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's...


Oct 10, 2019

When you think of iconic brands, names like Nike, Budweiser and Apple come to mind. However, cities can become cult brands, just like products. And perhaps the most well-known city in the U.S., with the most well-known brand, is Las Vegas. Say, "What happens in Vegas ..." to anyone, and they'll likely be able to finish...